رسائل ماجيستير
English
2022
Consumer Attitudes Towards Counterfeit Goods: The Case of Clothes in Bethlehem Governorate
Qais Mohammed Khalil Al-lahham, محمود الجعفري
جامعة القدس · فلسطين
This study sheds light on the factors that influence the behavior of Palestinian consumers of the counterfeit clothes based on an analysis of a case-study in Bethlehem Governorate. Due to the unprecedented large scale spread of counterfeit clothes, the study aims to identify the economic, social and personal factors that greatly impact the decision of consumers to purchase counterfeit clothes. Moreover, this study adopted the descriptive method to collect 399 questionnaire responses which were randomly distributed among clothing consumers in Bethlehem Governorate.Furthermore, this study compares between imported and local counterfeit clothing according to quality, price and design in an attempt to provide sufficient and realistic data that helps competent authorities to support the local clothing industry.Statistical analysis of the results illustrated the significant impact of economic and personal factors, quality and choice of the brand by Palestinian consumers with regard to purchase of counterfeit clothes. The researcher explains the importance of supporting locally-produced clothing to compete with imported counterfeit textiles and brands.Based on the results of this research, the researcher emphasized the significance of consolidating Palestinian-Turkish economic relations for the sake of improving the current situation of the locally produced clothes industry sector in the Palestinian market