Consumer Attitudes Towards Counterfeit Goods: The Case of Clothes in Bethlehem Governorate

الموضوعات

إدارة

الملخص

This study sheds light on the factors that influence the behavior of Palestinian consumers of the counterfeit clothes based on an analysis of a case-study in Bethlehem Governorate. Due to the unprecedented large scale spread of counterfeit clothes, the study aims to identify the economic, social and personal factors that greatly impact the decision of consumers to purchase counterfeit clothes. Moreover, this study adopted the descriptive method to collect 399 questionnaire responses which were randomly distributed among clothing consumers in Bethlehem Governorate.Furthermore, this study compares between imported and local counterfeit clothing according to quality, price and design in an attempt to provide sufficient and realistic data that helps competent authorities to support the local clothing industry.Statistical analysis of the results illustrated the significant impact of economic and personal factors, quality and choice of the brand by Palestinian consumers with regard to purchase of counterfeit clothes. The researcher explains the importance of supporting locally-produced clothing to compete with imported counterfeit textiles and brands.Based on the results of this research, the researcher emphasized the significance of consolidating Palestinian-Turkish economic relations for the sake of improving the current situation of the locally produced clothes industry sector in the Palestinian market

روابط وملفات

الوثيقة في المستودع الخارجي عرض في AskZad

التعريف والنوع

رقم الوثيقة: 0791b2e5-2105-4835-a366-219eaa55eeed
رقم العقد: 0
نوع الوسائط: Crawler
نوع المحتوى: الرسائل العلمية
صيغة المصدر: رسائل ماجيستير
نوع الملف: pdf text
أسماء الملفات: 2365442_1.pdf

بيانات النشر

ترجمة العنوان: سلوك المستهلك تجاه السلع المقلدة: حالة تطبيقية على الملابس في محافظة بيت لحم
ألقاب المؤلفين: [{"name_ar":"Qais Mohammed Khalil Al-lahham","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"محمود الجعفري","title_ar":"اشراف","title_en":"Supervision"}]
اللغة: English

المصدر والدورية

اسم المصدر: Consumer Attitudes Towards Counterfeit Goods: The Case of Clothes in Bethlehem Governorate

المحتوى والصفحات

عدد الصفحات: 0

إشراف وإعداد

الإشراف: محمود الجعفري
الإعداد: Qais Mohammed Khalil Al-lahham

الاقتباسات الببليوغرافية

APA

Qais Mohammed Khalil Al-lahham و محمود الجعفري. (2022). Consumer Attitudes Towards Counterfeit Goods: The Case of Clothes in Bethlehem Governorate . أطروحة(رسائل ماجيستير). جامعة القدس. فلسطين.

MLA

Qais Mohammed Khalil Al-lahham و محمود الجعفري. Consumer Attitudes Towards Counterfeit Goods: The Case of Clothes in Bethlehem Governorate . 2022. جامعة القدس، رسائل ماجيستير.