أثر المسؤولية الاجتماعية على ولاء العملاء: دراسة ميدانية في البنوك الإسلامية في سورية

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

ffd0e1d7-bb94-4699-bb7a-4e67f38a2ec4

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf image

أسماء الملفات

ffd0e1d7-bb94-4699-bb7a-4e67f38a2ec4_1.pdf

بيانات النشر

ترجمة العنوان

The impact of social responsibility on customer loyalty: Applied study in Islamic banks in Syria

ألقاب المؤلفين

[{"name_ar":"حمدي محمد فائز الرفاعي","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"ناريمان شوكي","title_ar":"اشراف","title_en":"Supervision"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

أثر المسؤولية الاجتماعية على ولاء العملاء: دراسة ميدانية في البنوك الإسلامية في سورية

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

Corporate social responsibility (CSR) has recently gained the attention of researchers due to its importance. There has been a significant increase in the desire to study the link between CSR and customer loyalty. This study aimed to investigate the impact of CSR dimensions in Islamic banks in Syria on enhancing customer loyalty for these banks, based on their CSR activities. The study also aimed to identify the concept of CSR and its dimensions. The study population consisted of customers of Islamic bank branches in Syria. To achieve the research objectives, the researcher distributed an electronic questionnaire to customers of Islamic banks in Syria, totaling 100 items, which is a good percentage that is suitable for analysis. The data was then emptied and coded on the Microsoft Excel program, then exported to the SPSS statistical analysis program version 26 to measure the stability and validity of the research tool (questionnaire), its consistency, data analysis, and hypothesis testing‌.The study concluded that there is an impact of CSR dimensions (social dimension, educational dimension, and environmental dimension) on customer loyalty to Islamic banks in Syria. Based on these results, the researcher presented a set of recommendations aimed at increasing the bank's activity in terms of CSR, as this has an impact that benefits the bank, customers, and society.

إشراف وإعداد

الإشراف

ناريمان شوكي

الإعداد

حمدي محمد فائز الرفاعي

الاقتباسات الببليوغرافية