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رسائل ماجيستير الانجليزية 2015 ffc42857-25a1-4a16-99c6-d8d45553f37a

MoodFit-a crowdsourcing interior design startup: the processes of accelerating and pivoting to a viable business model

Bijan Azad, Tarek Kettaneh, Ghassan Abi Fadel And Tarek Jaroudi

كلية سليمان العليان لإدارة الأعمال -الجامعة الأمريكية في بيروت-الجامعة الأمريكية في بيروت · لبنان

الموضوعات

إدارة

الملخص

The startup project aimed to create a viable business that can efficiently serve an overshot segment of customers willing to decorate their apartment but who is unable to afford the traditional interior design service. The team applied the scientific approach of the lean startup method to create a viable business through putting a validation process for the development of his value proposition. The validation process was based on the feedback of prospective clients which allowed the team to understand the attractiveness of his value proposition. The team also studied the available alternatives and the potential competition to forecast the viability of the proposed solution. Three rounds of interviews were performed to validate the business model. On the first round, the team was able to validate the existence of the problem of “expensive interior design service” for the overshot segment. The second and third round of interviews allowed the team to pivot twice before building a Minimum Viable Product (MVP) to test the business model in his last version. The last version being a crowdsourced interior design service that is ten times cheaper that the traditional service. The last version of the MVP, showed traction proving the viability and profitability of the last business model which demonstrated the importance of the validation and pivoting process.

التعريف والنوع

رقم الوثيقة
ffc42857-25a1-4a16-99c6-d8d45553f37a
رقم العقد
0
نوع الوسائط
Crawler
نوع المحتوى
الرسائل العلمية
صيغة المصدر
رسائل ماجيستير
نوع الملف
pdf text
أسماء الملفات
797553_1.pdf

بيانات النشر

ألقاب المؤلفين
[{"name_ar":" Bijan Azad","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":" Tarek Kettaneh","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"Ghassan Abi Fadel And Tarek Jaroudi","title_ar":"اعداد","title_en":"Preparation"}]
اللغة
English

المصدر والدورية

اسم المصدر
MoodFit-a crowdsourcing interior design startup: the processes of accelerating and pivoting to a viable business model

المحتوى والصفحات

عدد الصفحات
0

إشراف وإعداد

الإشراف
Bijan Azad, Tarek Kettaneh
الإعداد
Ghassan Abi Fadel And Tarek Jaroudi

الاقتباسات الببليوغرافية

APA

Bijan Azad، Tarek Kettaneh و Ghassan Abi Fadel And Tarek Jaroudi. (2015). MoodFit-a crowdsourcing interior design startup: the processes of accelerating and pivoting to a viable business model. أطروحة(رسائل ماجيستير). كلية سليمان العليان لإدارة الأعمال -الجامعة الأمريكية في بيروت-الجامعة الأمريكية في بيروت. لبنان.

MLA

Bijan Azad، Tarek Kettaneh و Ghassan Abi Fadel And Tarek Jaroudi. MoodFit-a crowdsourcing interior design startup: the processes of accelerating and pivoting to a viable business model. 2015. كلية سليمان العليان لإدارة الأعمال -الجامعة الأمريكية في بيروت-الجامعة الأمريكية في بيروت، رسائل ماجيستير.