Building Customer’s Loyalty through Social Media - Case Study: JUMIA Algeria

الموضوعات

إدارة

الملخص

Customer loyalty is one of the most important objectives of any business in this world because customers constitute an important asset to companies and retaining existing ones is too much beneficial than attracting new ones. Social media is another revolution in economic war. This new technology era has changed customer thinking, lifestyle, and even motivations and factors influencing customer choices, thus the necessity of adaption to social media and new technologies is unquestionable to any company. Social media seems to have an important role in building customers’ loyalty. It is a huge opportunity for companies due to its viral effect in transforming information, building relationship with customers and collecting information concerning customers ‘needs, habits, attitudes ,complaints and more other useful information, thus company should use social media to attract, engage and retain customers.

روابط وملفات

التعريف والنوع

رقم الوثيقة

ffa78e55-a218-4e58-abc2-bdb454dfc3b4

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

ماستر (LMD)

نوع الملف

pdf text

أسماء الملفات

776261_1.pdf

بيانات النشر

ألقاب المؤلفين

[{"name_ar":"Fayrouz Selougha","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"Nassira Ariouat","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

English

المصدر والدورية

اسم المصدر

Building Customer’s Loyalty through Social Media - Case Study: JUMIA Algeria

المحتوى والصفحات

عدد الصفحات

0

كلمات الباحثين

customers‘ loyalty, social media, digital communication, e-commerce, JUMIA Algeria.

إشراف وإعداد

الإشراف

Fayrouz Selougha

الإعداد

Nassira Ariouat

الاقتباسات الببليوغرافية