قياس أثر الترويج علي تنمية الصادرات السورية: دراسة مقارنة على بعض الشركات الصناعية العامة والخاصة في الساحل السوري

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

ff8d1f31-da7c-417a-bd18-1424d05542a3

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1967651_1.pdf

بيانات النشر

ألقاب المؤلفين

[{"name_ar":"ثناء أبا زيد","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"سامر قاسم","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"عمر أنور غندورة","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

قياس أثر الترويج علي تنمية الصادرات السورية: دراسة مقارنة على بعض الشركات الصناعية العامة والخاصة في الساحل السوري

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

Currently, exporting is the most popular and attractive to penetrate and invade the foreign markets ,where it is considered as the main strategic options of growth and development .Moreover, exporting is seen as the most effective tool to meet the deficiency in the balance of payment ,to achieve economic stability and reduce the waves of inflation ,encourage investment ,reduce unemployment rates and raise economic efficiency of Syria while facing the mainvariables of the modern world markets of today.However ,the interest in elevating export activity is not enough by itself, rather there must be some other escorted activities in order to ensure the outcome and the achievements of exporting objectives ,such as launching promotional and advertising campaigns to reach the final consumer throughout the whole global markets and thus ,being able to overcome and beat the competition in those markets.Therefore ,this research was accomplished as a modest attempt to assess the current reality of the promotional activity within both public and private companies in the Syrian coast ,in order to know its strength points and enhance them ,as well as to discover the points of weakness to be able to work on the suitable promotion methods and techniques to overcome them and thereby increase the capacity of the Syrian exports and to face competition in foreign markets .The research as a whole includes all the public and private companies spread along the Syrian coast ,27 companies overall ,of which16 companies were chosen as samples in this research, representing 60% of the whole research ,where the researcher has chosen the companies with the largest number of personnel working in the domain of export and international marketing who practice exporting activity on a permanent and continuous basis .Based upon the results of the test hypotheses ,the researcher has reached a set of recommendations that may contribute in filling some gaps and resolve some of the difficulties that accompany the whole process of the promotional activity of exports

كلمات الباحثين

:exports, international promotion, promotion of exports, الساحل السوري, الشركات الصناعية العام, تنمية الصادرات السورية

إشراف وإعداد

الإشراف

ثناء أبا زيد, سامر قاسم

الإعداد

عمر أنور غندورة

الاقتباسات الببليوغرافية