نموذج مقترح لتحسين الأداء التصديري باستخدام استراتيجيات المزيج التسويقي الدولي: دراسة ميدانية على شركات الصناعات الغذائية المصدرة في سورية

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

fef2b4a9-2256-4542-b5f1-4dfd24d85ddc

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1957776_1.pdf

بيانات النشر

ترجمة العنوان

Proposed Model for Improving the Export Performance byusingthe International Marketing Mix Strategies (A field study on Exporting food industry companies in Syria

ألقاب المؤلفين

[{"name_ar":"سامر أحمد قاسم","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"نور حسن وحود","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

نموذج مقترح لتحسين الأداء التصديري باستخدام استراتيجيات المزيج التسويقي الدولي: دراسة ميدانية على شركات الصناعات الغذائية المصدرة في سورية

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

The study aimed to propose a model for improving the export performance of exporting food industry companies in Syria byusing international marketing mix strategies and taking into consideration the cultural and social differences of importing countries. The study was based on the deductive approach. The community study was composed of all Exporting food industry companiesin Syria. The research sample included (27) companies that did not stop exporting despite the current situation. The researcher contacted these companies. The questionnaire was distributed to decision makers and officials of exporting and marketing in those companies, and the number of distributed questionnaires (159) questionnaires, where it was returned (150) questionnaires complete and valid for statistical analysis, with a response rate of (94.34%).The results of the analysis showed that three factors were extracted. These factors explained a high percentage of the variance of the variables involved in the analysis, which reached (79,884). It is noted that the variables of cultural and social influences in the first factor and the fact that the first factor is the most important factors, this emphasized the need to study cultural and social differences which represented by: family, women, education, reference groups, language, religion, aesthetics, customs and traditions, when entering the international markets by Syrian exporting food industry companies. Also, the fact that international product and promotion strategies are in the second component, and second in interpreting the overall variance, these two strategies should be focused and prioritized. This does not mean neglecting international distribution and pricing strategies because they are in the third component, That their importance is not less than the international production and promotion strategies. Accordingly, the study reached a model for improving the export performance of Syrian exporting food industries companies using the international marketing mix strategies and taking into consideration the cultural and social differences of importing countries.

كلمات الباحثين

antecedent variable, Cultural and Social Difference, International Marketing Mix, Syrian Exporting Food Industry Companies., تحسين الأداء التصديري, شركات الصناعات الغذائية, مزيج التسويقي الدولي

إشراف وإعداد

الإشراف

سامر أحمد قاسم

الإعداد

نور حسن وحود

الاقتباسات الببليوغرافية