دور تنمية الموارد البشرية في تحقيق ولاء العملاء: دراسة ميدانية علي المنشآت السياحية في الساحل السوري

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

fcf51da7-2afb-4aba-a49a-2dcf05ca534e

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1965043_1.pdf

بيانات النشر

ترجمة العنوان

The Role of Human Resource Development in Achievement of Customer Loyalty: A Survey Study on the Tourist institutions at Syrian Coast

ألقاب المؤلفين

[{"name_ar":"محمد عباس ديوب","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"محمد عهد الدالي","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

دور تنمية الموارد البشرية في تحقيق ولاء العملاء: دراسة ميدانية علي المنشآت السياحية في الساحل السوري

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

Due the great development in the service sector in general and the tourism sector in particular, it was necessary to keep up with this development through the development of all aspects of these services, especially human resources in order to improve the quality of services provided to customers and obtain their loyalty .The research aims to find out the role of human resources development in achieving customer loyalty, through studying the effect of human resource development on service quality provided to the customer, and service quality effect on customer loyalty .A questionnaires was conducted on a convenient sample of workers in the tourist facilities included in this study. (150) questionnaire was distributed, (92) questionnaire was recovered. Another questionnaire was conducted on a convenient sample of customers of tourist facilities included in this study, (150) questionnaire was distributed, (135) questionnaire was recovered. sample one T-Test, and two independent samples T-Test were used to test hypotheses. The research concluded that there is an effect of human resources development through (polarization, training, performance assessment, benefits and services) on the service quality provided to the customers, and there is a positive effect of service quality provided to the customers on customer loyalty to the facility providing the service

كلمات الباحثين

Benefits and Services, Customer Loyalty, Human Resources Development, Performance Assessment, Polarization, Service Quality, Training, الاستقطاب, التدريب, المزايا والخدمات, تقييم الأداء, تنمية الموارد البشرية, جودة الخدمة, ولاء العملاء

إشراف وإعداد

الإشراف

محمد عباس ديوب

الإعداد

محمد عهد الدالي

الاقتباسات الببليوغرافية