Marketing of Library and Information Services in Academic Libraries: A Case Study of University of Gezira Libraries, Sudan (2018

الموضوعات

مكتبات ومعلومات

الملخص

Library and information services completely concentrate on the users and how to satisfy their desires and meet their needs. This objective can be achieved by adopting and applying marketing concept in libraries. Marketing in libraries is very important in that it makes librarians acquainted with marketing plans and strategies that enable them to adopt suitable promotional plans to attract the library users' attention to library and information services provided by the library. This study aimed at identifying the library and information services provided by the University of Gezira Libraries, investigating the current status of marketing library and information services, and exploring the problems that facing marketing of these services. The study used the descriptive analytical methodology by its both techniques survey and case study. The study was conducted on a sample of fifty (50) librarians working in the University of Gezira Libraries. A questionnaire was a tool used in collecting data. Data were analyzed using (SPSS) Statistical program. The results showed that the University of Gezira Libraries produce and provide information services, there is no marketing for any of the library and information services provided by The University libraries. Library and information services provided by the University libraries are: lending services, inter-library loan, document delivery services, reservation services, on-line information services, and referral services. The study also revealed that the most important problems that hinder marketing library and information services in the University libraries are: lack of effective communication between librarians and users, management does not understand the concept of marketing in libraries, poor access to information technology, lack of access to the media to market university library services, librarians do not know what their marketing programs are, lack of facilities to market library services, lack of training in marketing, and management does not have a clear marketing policy, respectively.The study recommended that the University of Gezira Libraries should do the following: adopting and applying marketing by the University libraries, providing information services using modern technologies, adding new services to the list of services provided, establishing adapted and attractive reading rooms, providing necessary facilities for marketing library services, and implementing training programs for librarians in marketing library services and others.

روابط وملفات

التعريف والنوع

رقم الوثيقة

fbed658f-0cb2-4587-a8dc-823a1461c918

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

73026_1.pdf

بيانات النشر

ألقاب المؤلفين

[{"name_ar":" Abuzar Abdelrazig Mohamed Abdelrazig","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"Ahmed Haj Hamid M","title_ar":"اشراف","title_en":"Supervision"}]

اللغة

English

المصدر والدورية

اسم المصدر

Marketing of Library and Information Services in Academic Libraries: A Case Study of University of Gezira Libraries, Sudan (2018

المحتوى والصفحات

عدد الصفحات

0

إشراف وإعداد

الإشراف

Ahmed Haj Hamid M

الإعداد

Abuzar Abdelrazig Mohamed Abdelrazig

الاقتباسات الببليوغرافية