دور البيع الشخصي في اختيار المنتجات الدوائية من وجهة نظر الأطباء: دراسة ميدانية على الأطباء في محافظة طرطوس

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

fbb4c082-8598-40fa-949a-89372847792b

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1959357_1.pdf

بيانات النشر

ترجمة العنوان

The role of Personal Selling in the selection of pharmaceutical products from the perspective of Physicians: A field study on Physicians in Tartous

ألقاب المؤلفين

[{"name_ar":"امل أحمد زاهر","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"محمد عباس ديوب","title_ar":"اشراف","title_en":"Supervision"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

دور البيع الشخصي في اختيار المنتجات الدوائية من وجهة نظر الأطباء: دراسة ميدانية على الأطباء في محافظة طرطوس

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

The Syrian pharmaceutical market is a competitive market, where pharmaceutical companies try to obtain the largest market share and sustainability in the local market. Therefore, they must choose the promotional mix that is suitable for the target segment and achieve its objectives. Because of the importance of this research, the research aims to study the role of personal sales as an element of promotional mix in the doctors chooses for specific pharmaceutical products during the treatment of patients and writing a prescription. By highlighting the importance of exist certain qualities in salesperson and the impact of each character on the choice of doctors in the Tartous governor, and then provide a group of proposals for pharmaceutical companies to help them to select and train their delegates in the best way to achieve their objectives. The research followed the descriptive analytical approach, which stems from a phenomenon that exists in the society, which based on the description of the phenomenon and analysis and the relationship between the components, the original population of the study includes doctors in Tartous Governorate, who work until the date of distribution the questionnaire during 2017. The sample was selected as a random sample of 360 doctors. The researcher used the questionnaire as a tool for collecting primary data by Using a Statistical Program for Social Sciences (SPSS).The researcher reached for a number of results, the most important of it: -The availability of certain qualities in sales representatives As appearance, selling skill, Technical skill, skill of negotiation, Persuasion that Effects on doctors' options but in varying percentages. The research shows that sales skills have less impact on doctor's chooses for specific pharmaceutical followed by the skill of negotiation and technical skills, then the appearance of sales representative, while the ability to persuade is the الصفحة 118من 801most important reasons that affect the selection of pharmaceutical products from the point of view of doctors in Tartous Governorate.-There are differences of the opinion of doctors due to the factor of age and experience with respect to the axis of technical skill

كلمات الباحثين

Personal selling, Pharmaceutical products, Promotion Mix, Promotion, البيع الشخصي, الترويج, المزيج الترويجي, المنتجات الدوائية

إشراف وإعداد

الإشراف

محمد عباس ديوب

الإعداد

امل أحمد زاهر

الاقتباسات الببليوغرافية