Manifestation of Cultural Values in Advertisements: A Semiotic Analysis of International Advertisements Based on Barthes' Theory

الموضوعات

علوم اللغة

الملخص

Advertising has progressed beyond the use of simple techniques for announcing the availability of products or services. It has ventured into the domain of persuasion and conveying social messages embedded in advertisements.The present study is concerned with a semiotic analysis of four advertisements, two by MacDonald‟s, and two by Coca-Cola. The study‟s objective is to highlight the manifestation of cultural values in the advertisements taken from international brands. The researchers aim to apply Barthes‟ theory of visual semiotics, which consists of three levels of signification. The researchers analyzed the four chosen advertisements according to Barthes‟ three levels of signification, which are:denotation, connotation, and myth, to extract the cultural values embedded in each advertisement. To carry out the research, the study is based on a descriptive qualitative research method and uses observation and description as the research instruments. The study's findings revealed certain cultural values that differ due to cultural differences and cultural contexts embedded in the advertisements.

روابط وملفات

الوثيقة في المستودع الخارجي عرض في AskZad

التعريف والنوع

رقم الوثيقة: f9bb4769-e300-48c8-98ee-4e872fa1256b
رقم العقد: 0
نوع الوسائط: Crawler
نوع المحتوى: الرسائل العلمية
صيغة المصدر: ماستر (LMD)
نوع الملف: pdf text
أسماء الملفات: 2263575_1.pdf

بيانات النشر

ألقاب المؤلفين: [{"name_ar":"Amira Metidji","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"Asmaa Agred","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"Sabrina Benlakehal","title_ar":"اعداد","title_en":"Preparation"}]
اللغة: French

المصدر والدورية

اسم المصدر: Manifestation of Cultural Values in Advertisements: A Semiotic Analysis of International Advertisements Based on Barthes' Theory

المحتوى والصفحات

عدد الصفحات: 0
كلمات الباحثين: Advertising -Semiotics

إشراف وإعداد

الإشراف: Amira Metidji
الإعداد: Asmaa Agred, Sabrina Benlakehal

الاقتباسات الببليوغرافية

APA

Amira Metidji،Asmaa Agred و Sabrina Benlakehal. (2022). Manifestation of Cultural Values in Advertisements: A Semiotic Analysis of International Advertisements Based on Barthes' Theory. أطروحة(ماستر (LMD)). كلية الاداب واللغات-جامعة الدكتور يحيى فارس بالمدية. الجزائر.

MLA

Amira Metidji،Asmaa Agred و Sabrina Benlakehal. Manifestation of Cultural Values in Advertisements: A Semiotic Analysis of International Advertisements Based on Barthes' Theory. 2022. كلية الاداب واللغات-جامعة الدكتور يحيى فارس بالمدية، ماستر (LMD).