تأثير الإعلانات في مواقع التواصل الاجتماعي على الاتجاهات أساتذة الجامعات نحو العلامة التجارية: شركة الاتصالات في إقليم كوردستان نموذجا

الموضوعات

صحافة واعلام

روابط وملفات

التعريف والنوع

رقم الوثيقة

f62662fd-ad79-4d08-b087-a36340944227

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

f62662fd-ad79-4d08-b087-a36340944227_1.pdf

بيانات النشر

ترجمة العنوان

The Impact of Social Media Advertisements on University lecturers Attitudes towards Brands: Telecommunications Companies in the Kurdistan Regionas amode

ألقاب المؤلفين

[{"name_ar":"شيلان طلعت سعيد","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"عبد الخالق إبراهيم مصطفى","title_ar":"اشراف","title_en":"Supervision"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

تأثير الإعلانات في مواقع التواصل الاجتماعي على الاتجاهات أساتذة الجامعات نحو العلامة التجارية: شركة الاتصالات في إقليم كوردستان نموذجا

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

Advertising is one of the most important activities in marketing communication field and development, which is used continuously and in media tools to influence and encourage consumers to buy. Communication technology,and new media tools have become an important part of our life as it has become one of the centers and living areas companies widely use to publish ads. The problem of this research has intensified at a key point: trying to find out the extent of the impact of social media advertising on the direction of university lecturers in the face of branding of communication companies in the Kurdistan Region. This research is a description research and researcher Mito. The research community has used media surveys, based on survey forms such as information collection and research tools in the research community, and the research community represents all university professors who use services, including companies. Asia Cell, Zinn, Cork Telecom As teachers at Erbil Polytechnic University (Salahaddin, Sulaymaniyah, Duhok and Soran) were selected as a target example of the study, the number of answered forms was (380). The researcher identified the theory of relying on media tools such as the framework of the research theory, choosing the theory based on the fact that the content and assumptions of this theory match the objectives and questions of this research in the perspective of this T Or, there is a strong relationship between the conflict and the level of public reliance, in this way, the differences between the content of the media and the nature of the direction that is created by the public against the issues that the media presents, the assumptions of this theory have been made the basis for forming questions and The assumptions of this research.

كلمات الباحثين

الإعلانات - مواقع التواصل الاجتماعي - العلامة التجارية

إشراف وإعداد

الإشراف

عبد الخالق إبراهيم مصطفى

الإعداد

شيلان طلعت سعيد

الاقتباسات الببليوغرافية