دور الاستشراف الاستراتيجي في تعزيز التجديد الاستراتيجي: دراسة تطبيقية على شركة اوريدو في الضفة الغربية

الموضوعات

إدارة

الملخص

روابط وملفات

التعريف والنوع

رقم الوثيقة

f4d312d1-c72b-4583-adb0-a7072e418199

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf image

أسماء الملفات

1044731_1.pdf

بيانات النشر

ترجمة العنوان

The Role of Strategic Foresight in Enhancing Strategic Renewal: An Applied Study on Ooredoo Company in the West Bank

ألقاب المؤلفين

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اللغة

Arabic

المصدر والدورية

اسم المصدر

دور الاستشراف الاستراتيجي في تعزيز التجديد الاستراتيجي: دراسة تطبيقية على شركة اوريدو في الضفة الغربية

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

Ooredoo, one of Palestine’s leading telecommunications companies, operates amidst pervasive uncertainty and volatility. In this turbulent and , strategic foresight and renewal are crucial for survival and growth. This study examines how strategic foresight enhances Ooredoo's renewal efforts, filling gaps in understanding its impact within the telecom sector. The research seeks to uncover how strategic foresight can bolster organizational resilience and ensure long-term success at Ooredoo. Using a descriptive-analytical methodology, questionnaires were distributed to managerial staff in the West Bank, achieving a high response rate of 98.3% (112 out of 114).Findings underscored the role of strategic foresight dimensions (Environmental scanning, Strategic choice, and Integration capabilities) in enhancing Ooredoo's understanding of the external environment and identifying opportunities and threats, with a relative weighting of 83.6%. Additionally, the integrated dimensions of strategic renewal (Context, Content, and Process) demonstrated a positive role in bolstering Ooredoo’s adaptability to changes and achieving sustainable development, with a high impact and a relative weighting of 80.4%. These results emphasize the importance of collaborative efforts to enhance strategic renewal within companies for sustainable success. All dimensions of strategic foresight impacted strategic renewal in Ooredoo, with integration capabilities being the most impactful and strategic choice the least.Based on these results, the study recommends several practices to enhance Ooredoo's capabilities for renewal and flexibility in its competitive market. These include strengthening environmental scanning capabilities by developing a management information system, fostering collaboration with research institutions, and increasing investments in technology and innovation. Furthermore, forming a specialized committee (Quality Circle) in strategic foresight is advised to utilize future analytics effectively. .

كلمات الباحثين

: Strategic Foresight, Strategic Renewal, Environmental Scanning, Organizational Resilience,Telecommunications in Palestine, Ooredoo, Quality Circle, العلوم التطبيقية الاستشراف الاستراتيجي التجديد الاستراتيجي

إشراف وإعداد

الإشراف

محمد محمد حافظ الجعبري

الإعداد

حافظ سعيد القواسمي

الاقتباسات الببليوغرافية