التسويق الداخلي و دوره فى الأداء التسويقي: دراسة‌ ميدانية على‌ المصارف‌ الخاصة‌ والعامة‌ فى سورية

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

f3ace5ce-70b1-4b7c-824d-ad16366c1aea

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1964497_1.pdf

بيانات النشر

ترجمة العنوان

Internal Marketing and its Role in Marketing Performance: A Field Study on Private and Public Banksin Syria

ألقاب المؤلفين

[{"name_ar":"مجد صقور","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"محمد واصل العجاجي","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

التسويق الداخلي و دوره فى الأداء التسويقي: دراسة‌ ميدانية على‌ المصارف‌ الخاصة‌ والعامة‌ فى سورية

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

Marketing focuses traditionally on the exchange between the organization and the customer operations, but the nature of the role played by the staff of the organization in determining the level of quality and satisfaction and customer loyalty supply catalog and the ability of companies to innovate catalog may drew attention to another form of exchange, which could It is between the organization and its staff to show results in its marketing and its ability to compete in the business services market, including the banking sector.Thus, this study came in the Syrian banking sector and aimed to show the role of internal marketing practices in marketing performance researcher has used the deductive method is chosen for the purposes of field research the Syrian banking sector and achieve the objectives of the study were distributed (404) to identify a sample of bank employees, and (584) questionnaire It was distributed to a sample of the workforce in the Syrian banking sector banking customers.The study found that there is a statistically significant role in the overall between internal marketing and marketing performance at the level of significance (0.05).The study called for adequate attention to the consent of the staff and effective role in the delivery of service as required and motivate them and provide them with suitable opportunities for training and help in dealing with business problems they face and work to create conditions for their work in coordination with other functions by adopting the philosophyof internal marketing strategy as a method in their work. The study suggests the researchers conducted several subsequent studies, including the study of the relationship between the quality of internal and external service on the one hand and a sense of staff commitment resulting from their sense of job satisfaction on the other hand, and also study the integration of internal marketing and organizational culture, the correlation between internal marketing and interactive marketing, as well as can be subsequent studies that the quality of in-depth qualitative methods are used.

إشراف وإعداد

الإشراف

مجد صقور

الإعداد

محمد واصل العجاجي

الاقتباسات الببليوغرافية