Saint Vincent de Paul diet center in Lebanon: marketing management and strategies

الموضوعات

إدارة

الملخص

This thesis raises the dilemma of nongovernmental organizations in Lebanon and its integration and development challenges ; more specifically the BLESS case. In fact, Saint Vincent de Paul, a very well established NGO that started its mission in France, has successfully expanded its services to several branches in Lebanon. Including the several activities that SVP has throughout the Lebanese territory, is the BLESS project, that is being carefully studied to provide a large portion of the Lebanese low level community, the opportunity to work and serve the Lebanese citizen with healthy and diet meals. Therefore, the main objectives throughout this report is revealing the competitive advantage of BLESS diet center, stating its objectives, mission and vision statements, conducting a thorough study of the market, and detailing its marketing approach and strategies to be adopted throughout the process. The approach followed in this thesis is the normative approach where intensive literature review about the topic was conducted. Based on the information and analyses provided in the thesis which were supported by statistics collected from different sources, the different factors affecting BLESS's position in the market were revealed. It consists on maintaining a high-quality production level, adopting an efficient strategy to successfully integrate into the market and definitely benefiting of its low cost production competitive advantage. Furthermore, this study has revealed the product development market-entry strategy to be adopted along with the different aspects of the marketing analysis and the diverse external and internal factors affecting BLESS's framework and its market infiltration in the healthy diet food industry. In addition to the elaboration of the most appealing advertising and promotional strategies that BLESS will apply throughout its penetration in the Lebanese market.And thus an appropriate marketing management of the project will undoubtedly lead to increased customer awareness and involvement, market share and therefore greater incomes for the organization, thereby yielding the ability to serve a greater share of the community in need of financial assistance.

روابط وملفات

التعريف والنوع

رقم الوثيقة

f27a572d-f803-4138-975b-3a5e4492ac60

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf image

أسماء الملفات

1088680_1.pdf

بيانات النشر

ألقاب المؤلفين

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اللغة

English

المصدر والدورية

اسم المصدر

Saint Vincent de Paul diet center in Lebanon: marketing management and strategies

المحتوى والصفحات

عدد الصفحات

0

كلمات الباحثين

Customer Relationship Management, Banking Sector, Customer Retention, Bank Marketing, Lebanese Banks

إشراف وإعداد

الإشراف

Viviane Nakhle

الإعداد

Maria Chidiac

الاقتباسات الببليوغرافية