تأثير التسويق الداخلي على أداء العاملين في المصارف: دراسة مقارنة

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

ef899adf-d0de-430e-909b-8e6062b502c9

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1963664_1.pdf

بيانات النشر

ترجمة العنوان

The Effect of Internal Marketing on Employees' Performance in Banks: Comparison Study

ألقاب المؤلفين

[{"name_ar":"جعفر عدنان جواد","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"علي يونس ميا","title_ar":"اشراف","title_en":"Supervision"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

تأثير التسويق الداخلي على أداء العاملين في المصارف: دراسة مقارنة

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

Service organisations, such as banks in Syria, experience challenges since they focus on the same customers and provide the same service. These factors enhance competitiveness in the bank industry. Hence, it is imperative for banks to provide excellent services to customers in order to grow their businesses and to retain existing customers. The employees of banks are their most important asset, and therefore special attention is required to ensure achievement, satisfaction and commitment from employees to deliver service excellence .This study aimed to determine relation and impact between internal marketing and employees performance in private and public banks which work at Syrian coastal area. Research problem focused on answering this main question: What is the effect of internal marketing on employees performance in public and private banks? Researcher has developed many of hypothesis to achieve research objectives to measure a relation between various internal marketing mix elements including internal product, internal price, internal promotion, internal place, internal people, internal process, and internal physical evidence, and employees performance in banks and its economical, social and organizational dimensions presented by employees achievement, satisfaction and organizational commitment. In order to configure the theoretical side's, Researcher adopted descriptive approach in scientific subject collection needed from secondary sources .Researcher adopted the analytical method for hypotheses validity test by distributing a suitable questionnaire on the employees in the surveyed banks. Data has been analyzed using SPSS 20edstatistical program. Many important results have been found based on research, mentioning the lightest ones: There is no significant relation between an internal marketing and employees performance in the surveyed public banks.There is a significant relation between an internal marketing and employees performance in the surveyed privet banks.

كلمات الباحثين

employees performance, internal distribution, internal product, internal marketing, internal people, internal physical evidence, internal price, internal process, internal promotion, أداء العاملين, الترويج الداخلي, التسويق الداخلي, التوزيع الداخلي, الجمهور الداخلي, الدليل المادي الداخلي, السعر الداخلي, العمليات الداخلية, المنتج الداخلي

إشراف وإعداد

الإشراف

علي يونس ميا

الإعداد

جعفر عدنان جواد

الاقتباسات الببليوغرافية