تقييم واقع تسويق الحمضيات في الساحل السوري

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

eee12488-1182-465c-aaac-12067a98c6ca

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1959532_1.pdf

بيانات النشر

ترجمة العنوان

Evaluation the Reality of Citrus Marketing in the Syrian Coast

ألقاب المؤلفين

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اللغة

Arabic

المصدر والدورية

اسم المصدر

تقييم واقع تسويق الحمضيات في الساحل السوري

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

Citrus cultivation in Syria is one of the most advanced crops that have witnessed great achievements. This agriculture is mainly concentrated in the Syrian Coast, and despite these great achievements in the field of citrus cultivation. Their marketing suffers from continuous problems and accumulated. Therefore, the need to study the reality of citrus marketing and promotion in accordance with local and international standards is well known. It ensures the stability and protection of this agriculture and benefits for all those who work in it .In order to study and evaluate the reality of the citrus marketing in the Syrian coast, the researcher followed the descriptive approach ,to study a sample of 370 citrus farms in addition to a sample of 82 dealers in the market of Al hal and 21 companies sorting and packaging .The researcher found that there is great suffering in Marketing. which carries farmers losses consecutive year after year ,due to the very low prices of citrus crop, high marketing costs, and the absence of a clear marketing information system, In addition to the significant decrease in quantities exported of citrus as a result of the crisis experienced by the country and the sanctions imposed on them. The research has made a number of recommendations regarding price improvement, promotion and export, which in the case of its application would give some benefit to the current reality of marketing citrus, such as the need to open new external markets for special citrus varieties characterized by Syria, The biggest burden on farms and other recommendations.

كلمات الباحثين

Citrus Marketing, Marketing Information Systems, Marketing mix, المزيج التسويقي, تسويق الحمضيات, تصدير الحمضيات, نظم المعلومات التسويقية

إشراف وإعداد

الإشراف

باسـم غدير غدير

الإعداد

سناء هاشم الشوا

الاقتباسات الببليوغرافية