دور العوامل الداخلية في الإقبال على مراكز التسوق: دراسة مسحية على مراكز التسوق في الساحل السوري

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

0f996f65-e504-4356-a43a-b8aeec5f3424

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1965639_1.pdf

بيانات النشر

ترجمة العنوان

The Role Of Internal Factors In Turnout For Shopping Centers: A Survey Study On Shopping Centers In The Syrian Coast

ألقاب المؤلفين

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اللغة

Arabic

المصدر والدورية

اسم المصدر

دور العوامل الداخلية في الإقبال على مراكز التسوق: دراسة مسحية على مراكز التسوق في الساحل السوري

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

Recently, shopping centers began to appear in Syria as a natural evolution convoying the markets evolution forms in the region and the world, and given the importance of these centers must to study the factors that affect its turnout, from here this research aimed to examine the role that played by a set of selected internal factors, and identify their impact on turnout for shopping centers in Tartous and Lattakia Provinces, and then provide a set of proposals to the owners and managers of these centers, including improving the shopping centers industry in the Syrian Coast .The researcher has followed the descriptive approach-survey which is based on a survey to study the phenomenon as it exists in reality. Research community included the shopping centers in the Syrian Coast, and the research sample included500shoppers from shopping centers' goers. Research primary information were collected through a questionnaire, data were analyzed and subjected to needed statistical tests by the SPSS statistical program. After the study and analyze, the research concluded the following:-The shoppers' evaluation of the turnout for Syrian Coast shopping centers was average, whereas there were many points that must pay attention to make the turnout bigger.-There is a clear Correlation between the products and goods displayed in the shopping center, the prices, the human factor, the family atmosphere and entertainment, the convenience and the environment on the one hand, and the turnout for shopping centers in the Syrian Coast on the other hand.-Research found that there is a lack of interest in a lot of the elements of the internal factors that support shopping in shopping center

كلمات الباحثين

Convenience, Entertainment, Environment, Family atmosphere, Human factor, Internal factors, Prices, Products and Goods, Shopping centers, Shopping Malls, Turnout, الأسعار, البيئة, الجو العائلي والتسلية, العامل البشري, العوامل الداخلية, الملاءمة, المنتجات والبضائع, مراكز التسوق

إشراف وإعداد

الإشراف

أديـب بـرهـوم

الإعداد

ماهـر جرجـس المشـحرة

الاقتباسات الببليوغرافية