جودة الخدمات السياحية للمؤسسات كآلية لتعزيز صورتها الذهنية من وجهة نظر العملاء: دراسة حالة

الموضوعات

إدارة

الملخص

روابط وملفات

التعريف والنوع

رقم الوثيقة

0f7d6257-574c-423f-bc55-c802c27bb5f2

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل دكتوراة

نوع الملف

pdf text

أسماء الملفات

2290692_1.pdf

بيانات النشر

ألقاب المؤلفين

[{"name_ar":"الياس العيداني","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"وراد حسين","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

جودة الخدمات السياحية للمؤسسات كآلية لتعزيز صورتها الذهنية من وجهة نظر العملاء: دراسة حالة

المحتوى والصفحات

عدد الصفحات

230

ترجمة الملخص

The mental image is the reflective of the institution and its interface among customers, as it reflects the performance, competencies and skills of the institution in the ethical aspect of it. The mental image of the institution is measured by the extent to which the impression of its clients is. Which is reflected negatively on the general image of the country, despite the natural assets that Algeria possesses, has resorted to some mechanisms in order to enhance and strengthen its mental image, including improving the quality of tourism services and focusing on the expectations of tourists.Shedding light on the issue of the quality of tourism services for institutions as a mechanism to enhance their mental image from the point of view of customers came in order to identify the most important determinants and dimensions that contribute to building a good mental image of the tourism institution, and to emphasize the role that the quality of tourism service contributes to facing the reality of Algerian tourism, which It was described through an analytical study and a sample survey consisting of 243 individuals representing the community of university professors who dealt with Algerian tourism institutions; To find out their views on the quality of their services and their mental image, during which we reached the result of a strong relationship between the indicators of the quality of tourism services for Algerian institutions and the mental image formed in the study sample, according to the following multiple linear regression equation:𝛄𝟎𝟔𝟕𝟏0472 𝟔0821080102540020

إشراف وإعداد

الإشراف

الياس العيداني

الإعداد

وراد حسين

الاقتباسات الببليوغرافية