Time to market and product performance trade off

الموضوعات

علوم تطبيقية وتكنولوجية

الملخص

New product development (NPD) is the engine of renewal in any organization. The profitability, and even the survival, of organizations depends on the number and quality of new products introduced into the market. However, the process of developing new products (and estimating the proper timing for their introduction into the market) remains a rich topic for research and investigation within the product development community as it lies at the intersection of the engineering and marketing disciplines. A unifying model that brings both engineering and marketing concerns together is necessary to bridge the gap between both disciplines. In this thesis, a mathematical model is introduced to study the trade-off between the product performance and the time-to-market for different product development (PD) scenarios. These scenarios vary in the three main aspects related to product characteristics: the product complexity, the product newness and the degree of supplier’s involvement. The model aims to maximize the revenue of the firm over a limited marketing window. The optimal solution reveals interesting managerial insights regarding the time that must be spent on “system design phase” and the “detailed design phase” for each product development (PD) scenario.

روابط وملفات

التعريف والنوع

رقم الوثيقة

09f6f966-8b9c-4b1f-9482-b68b32dd1e4d

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1632363_1.pdf

بيانات النشر

ألقاب المؤلفين

[{"name_ar":" Saly Nabil Souweid","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"Ali Yassine","title_ar":"اشراف","title_en":"Supervision"}]

اللغة

English

المصدر والدورية

اسم المصدر

Time to market and product performance trade off

المحتوى والصفحات

عدد الصفحات

0

إشراف وإعداد

الإشراف

Ali Yassine

الإعداد

Saly Nabil Souweid

الاقتباسات الببليوغرافية