دور استراتيجيات التسويق المصرفي في جذب الاستثمارات الدولية: حالة تطبيقية على بعض المصارف العاملة في سورية

الموضوعات

اقتصاد

روابط وملفات

التعريف والنوع

رقم الوثيقة

0973130b-e4d5-40db-93fd-135599d096bf

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل دكتوراة

نوع الملف

pdf text

أسماء الملفات

1958111_1.pdf

بيانات النشر

ترجمة العنوان

The Marketing Strategy's Role of Banking in Attracting International Investments: A Case Study on Some working Banks in Syria

ألقاب المؤلفين

[{"name_ar":" سامر قاسم","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":" نور الدين هرمز","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"غـيداء إبراهيم سلمان","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

دور استراتيجيات التسويق المصرفي في جذب الاستثمارات الدولية: حالة تطبيقية على بعض المصارف العاملة في سورية

المحتوى والصفحات

عدد الصفحات

290

ترجمة الملخص

The purpose of the researcher is to study the situation of the banking marketing strategies applied in international banks operating in Syria, and to know their role in the process of attracting foreign investments that will help in speeding up the process of economic development, and to study the differences between operating banks in Syria (public -Private-Islamic).Independent variables of the banking marketing strategies represented by (the product strategy,pricing strategy,strategy distribution,Promotion strategy,place strategy,physical evidence, people strategy); while the dependant variable was represented by banks attracting foreign investments.The study population included of all banks operating in Syria (21 banks). The sample of the study amounted to (8) banks, in which (125)questionnaires have been distributed. 16 questionnaires were sent to each bank and distributed to the (general manager, deputy of general manager, sales manager, the public relations department (foreign relations), and promotion department), in both public and private sectors. Ninety five were retrieved, the rate of recovery was(90.4%), and 8 questionnaires have been eliminated for non-suitability for the analysis, and the number of accepted questionnaires was(87) (the percentage was 97.66%) of the retrieved questionnaires, which is acceptable ratio for the purposes of scientific research.One of the most important Results of the study:1. Most of the banks operating in Syria implement banking marketing strategies at low degrees varying between public and private sectors, but they were not at the required level to be applied in order to achieve positive results in the process of attracting (direct and indirect)foreign investments to Syria.2. There is no relationship between the banking marketing strategies and the process of attracting foreign investments in Syria3. There is a strong, inverse relationship between the obstacles in the investment climate in Syria and the process of attracting investments to Syria.

إشراف وإعداد

الإشراف

سامر قاسم, نور الدين هرمز

الإعداد

غـيداء إبراهيم سلمان

الاقتباسات الببليوغرافية