أثر تبني استراتيجية التنويع في تحقيق الميزة التنافسية: دراسة حالة في قطاع الاتصالات

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

08e6b752-9549-4790-ae32-01f3f7116715

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1961220_1.pdf

بيانات النشر

ترجمة العنوان

The effect of diversification strategy on competitive advantage: The case study of communication sector

ألقاب المؤلفين

[{"name_ar":"مجد صقور ","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"نادين كوسا","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

أثر تبني استراتيجية التنويع في تحقيق الميزة التنافسية: دراسة حالة في قطاع الاتصالات

المحتوى والصفحات

عدد الصفحات

123

ترجمة الملخص

This study was carried out in order to record the effect of diversification strategy on competitive advantage at Syrian communicational companies (General company of communi--cation, Syria tell company, MTN company),so the researcher follow the effect of relation between competitive advantage axe as related variable and diversification strategy axis as independent variables (service design, service flexibility, service quality, skill), for that data were collected from 285 valid questionnaires of 300 questionnaires which have been distributed to various old clients, and from 90 questionnaires; thirty of them have been distributed to managers and responsible employees, and the others (the sixty) to client services employees, the credibility of these questionnaires were detected through Cronbach’s Alpha Analyze for each studied axe. Then the researcher filtered the sample data according to gender, old, scientific quality for both clients and employees. After the test of spearman correlation coefficient, it was noted that there isn’t correlation between competitive advantage axe and skill axe (maybe that attribute to miss implement of these companies for three demographic variables: gender, old, scientific qualities), so it was discarded of regression equation for each company. Finally, the researcher found that the relative importance of studied independent variables arrangement was varied for each studied company: i.e.competitive advantage of general company of communication was affected by service design, service flexibility and service quality respectively, whereas for Syria tell company service design, service quality and service flexibility respectively, and for MTN company service flexibility, service design and service quality respectively, have the most effect on competitive advantage.

كلمات الباحثين

competitive advantage, diversification strategy, service design, service flexibility, service quality, skill

إشراف وإعداد

الإشراف

مجد صقور

الإعداد

نادين كوسا

الاقتباسات الببليوغرافية