تأثير الذكاء الصنعي على عملية تطوير المحتوى الرقمي: دراسة حالة في الوكالات والشركات التسويقية

الموضوعات

علوم تطبيقية وتكنولوجية

روابط وملفات

التعريف والنوع

رقم الوثيقة

086db790-fe01-4e90-a68b-35c95bfc074f

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf image

أسماء الملفات

086db790-fe01-4e90-a68b-35c95bfc074f_1.pdf

بيانات النشر

ترجمة العنوان

Impact of Artificial Intelligence on Digital Content Development Process: Case Study in Agencies and Marketing Companies

ألقاب المؤلفين

[{"name_ar":"عمار أحمد فرج الزرعي","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"لؤي صالح ","title_ar":"اشراف","title_en":"Supervision"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

تأثير الذكاء الصنعي على عملية تطوير المحتوى الرقمي: دراسة حالة في الوكالات والشركات التسويقية

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

This study aimed to understand the impact of integrating and using artificial intelligence techniques on the digital content industry, and identifying the opportunities and challenges associated with utilizing AI programs in this field. This research reviewed some of various methods and techniques that can be integrated to develop content in marketing agencies, and examine the benefits and efficiency of these techniques in developing marketing content. Data was collected through opinion surveys to explore the current use of AI techniques in digital content development, and what are the challenges for the content creators to adopte these technologies. Additionally, some AI techniques were practically applied within the content development process in a marketing agency, and the output content was reviewed by specialists to analyze its quality and effectiveness, comparing with the traditional methods. The study found that using AI-based software in the content development process leads to saving the required effort and time to prepare and create content in marketing agencies. Also, it contributes to enhance creativity and accelerates the process of idea generation. It also improves the efficiency of the content development process and the quality of the outputs. Furthermore, the study provided guidelines and recommendations for marketing companies regarding the effective use of AI applications to increase the efficiency of digital content development.

إشراف وإعداد

الإشراف

لؤي صالح

الإعداد

عمار أحمد فرج الزرعي

الاقتباسات الببليوغرافية