أثر تطبيق الذكاء التنافسي في تحديد استراتيجية الدخول إلى الأسواق العالمية: دراسة حالة شركة الدرة العالمية للمنتجات الغذائية

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

0688eea9-4e22-4f83-91ee-bbc2a58dbf29

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf image

أسماء الملفات

0688eea9-4e22-4f83-91ee-bbc2a58dbf29_1.pdf

بيانات النشر

ترجمة العنوان

The impact of applying competitive intelligence in determining the strategy for entering global markets: case study Al-Durra International Company for Food Products

ألقاب المؤلفين

[{"name_ar":"زياد الحوامدة","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"عمر علي بني ملحم ","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

أثر تطبيق الذكاء التنافسي في تحديد استراتيجية الدخول إلى الأسواق العالمية: دراسة حالة شركة الدرة العالمية للمنتجات الغذائية

المحتوى والصفحات

عدد الصفحات

123

ترجمة الملخص

This study aimed to identify the impact of the application of competitive intelligence in determining the strategy of entering the global markets “case study / Al-Durra International Company for Food Products.” Employees, the study sample consisted of (218) employees, and they were selected in a simple random way, the study followed the descriptive and analytical approach, and the questionnaire was used as a tool for data collection, and the questionnaire included the dimensions of the independent variable, competitive intelligence, and the dimensions of the dependent variable, the strategy of entering global markets, the results showed The study showed that the relative importance of the dimensions of competitive intelligence in the “Al-Durra International Food Products” company was high, and that the relative importance of the strategy of entering the global markets in the “Al-Durra International Food Products” company came to a high degree, and there was a statistically significant effect for the application of competitive intelligence in its dimensions (planning, the ability to gather information, the ability to analyze information, and share information) in determining a company's global market entry strategy Durra International for Food Products. The study recommended: It is necessary to determine the cost of competitive intelligence and to be in the company's list of interests, so that the profit is greater than the expenses, and that the company establish and strengthen a partnership with external sources to collect competitive information.

إشراف وإعداد

الإشراف

زياد الحوامدة

الإعداد

عمر علي بني ملحم

الاقتباسات الببليوغرافية