العلامـة التجاريـة ودورها فـي رضـا المستهـلك: بالتطبيق على شركة lg للأجهزة الكهربائية في الفترة من 2014- 2019م

الموضوعات

إدارة

الملخص

روابط وملفات

التعريف والنوع

رقم الوثيقة

048dbb0e-add9-44dd-b780-10713e39f34d

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

2202145_1.pdf

بيانات النشر

ترجمة العنوان

the trademark and its impact on consumer satisfaction application to LG for electrical appliances period: 2014 -2019

ألقاب المؤلفين

[{"name_ar":"ايمن ميرغني ابراهيم علي","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"نمارق جمال أحمد المرضي","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

العلامـة التجاريـة ودورها فـي رضـا المستهـلك: بالتطبيق على شركة lg للأجهزة الكهربائية في الفترة من 2014- 2019م

المحتوى والصفحات

عدد الصفحات

122

ترجمة الملخص

This research dealt with the trademark and its impact on consumer satisfaction (application to LG for electrical appliances period: 2014 - 2019). The aim of the research is to identify the brand's shape and its impact on consumer satisfaction. As well as showing the effect of the brand's attractiveness on consumer satisfaction (behavior), as well as clarifying the impact of the brand's history on consumer satisfaction. The research followed the descriptive analytical method and the questionnaire method in collecting study data. The research reached a number of results, the most important of which is that there is a statistically significant relationship between the company's brand shape and consumer satisfaction. There is also a statistically significant relationship between the company's brand attractiveness and consumer satisfaction, as well as a statistically significant relationship between the company's brand attractiveness and consumer satisfaction, and also that there is a statistically significant relationship between the company's brand reputation and consumer satisfaction. The research came out with a number of recommendations, the most important of which is focusing on the commercial relationship as one of the most important sources of excellence in the organization and in the minds of consumers, which can be one of the most important intangible assets, as well as attention to brand factors as they play a major role in making the purchase decision for the consumer, And also the use of social networks such as (Facebook, Twitter), and others to increase knowledge about the brand.

كلمات الباحثين

العلامة التجارية رضا المستهلك

إشراف وإعداد

الإشراف

ايمن ميرغني ابراهيم علي

الإعداد

نمارق جمال أحمد المرضي

الاقتباسات الببليوغرافية