The Role of Public Relations in Crises Management

الموضوعات

إعلان وعلاقات العامة

الملخص

The ability of the public relations department of the Sharjah Police during the crisis concerning security implementations and crisis management was the most significant purpose of the study. The research aimed to identify the factors that lead to crisis, and the different stages of the crisis. Moreover, the aim was also toexplore crisis features, life cycle, and its effects, in detail. Nevertheless, one of the main purposes of the study was to assess the role of departments of public relations in the face of a crisis. In this light, the active role played by public relations (PR) in the Sharjah Police on the media during crises was addressed. The future vision of public relations in the Sharjah Police for Crisis Management was also clarified, and the researcher listed some textual analyzes with examples of crises that occurred in the past. Methods: The researcher used his colleagues in the General Command of Sharjah Police and those concerned with public relations to provide the necessary information for the study, benefiting from his work at the Sharjah Police General Command. The method of both primary and secondary research had been deployed in the study. The simpleanalysis method was used to interpret the data. For primary research, the survey had been conducted with 114 respondents. The analysis was conducted using descriptive statistics (standard deviation, mean) were used and the finding was represented in both tabular and graphical format. Results: It had been found through the study that public relations and crisis management are closely linked. Remedial and corrective initiatives of PR are significant for crisis management. It had also been found that communication, planning, and coordination play important roles in the process of PR during crisis management. The strong ability of the PR team, of Sharjah Police in security implementations and crisis dealing was also reflected in the stud Method: The research study used a mixed approach where the researcher applied both quantitative and qualitative data analysis. The main subject of the research study focuses on the internal public. The researcher used a questionnaire to generate and collect data as a data gathering tool. Primary and secondary data from interviews and past studies were also considered. Statistical analysis has been shown through tables based on the survey conducted to analyze the data. Results: The findings show that some banks do not define their communication activities as public relations but still manage them to a high degree. The banks have different objectives but share the common goal of building and maintaining good relationships with their public and stakeholders. Commercial banks use many different tools to achieve PR objectives. Similarly, good communication, trust, and corporate reputation are considered vital for maintaining a good brand image to the public.

روابط وملفات

التعريف والنوع

رقم الوثيقة

0403d5db-c95d-48fd-9281-cbe0d81157e0

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

0403d5db-c95d-48fd-9281-cbe0d81157e0_1.pdf

بيانات النشر

ألقاب المؤلفين

[{"name_ar":"Anshuman Sharma","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"Saeed Ali Al Naqbi","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

English

المصدر والدورية

اسم المصدر

The Role of Public Relations in Crises Management

المحتوى والصفحات

عدد الصفحات

0

إشراف وإعداد

الإشراف

Anshuman Sharma

الإعداد

Saeed Ali Al Naqbi

الاقتباسات الببليوغرافية