Multimodal Discourse Analysis of Tourism Promotional Advertisements on Facebook: The Case of Two Travel Agencies in the United Kingdom and Egypt

الموضوعات

علوم اللغة

الملخص

The current study is a corpus-based research that examines eighteen promotional tourism advertisements selected from the Facebook pages of two travel agencies. The first one is Globus located in the United Kingdom and the second one is Destination 31 situated in Egypt, using multimodal discourse analysis. The study’s objectives are to identify the type of messages contained in tourism promotional images on Facebook, highlight the multimodal argumentation modes used in tourism promotional discourse, and draw a comparison between the selected travel agencies regarding their promotional images and verbal discourses. To this end, a mixed-method approach is used to analyze the eighteen tourism promotional advertisements (nine Globus and nine Destination 31 advertisements) relying on Barthes’s (1964) ‘Rhetoric of the Image’ Theory and Gilbert’s (1997) Coalescent Argumentation Theory. The results show that the chosen travel agencies employ comparable components and elements to attract tourists and advertise their promoted services of various places on Facebook. This can be seen in the adoption of identical linguistic and denoted concepts which when combined provide the connoted message. The same emotional and logical modes of argumentation are also used by the selected travel agencies to make their offerings more appealing and persuasively convince travelers to take action.

روابط وملفات

التعريف والنوع

رقم الوثيقة

0386f6b9-2b67-4506-a1ec-d12b73857dde

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

ماستر (LMD)

نوع الملف

pdf text

أسماء الملفات

782495_1.pdf

بيانات النشر

ألقاب المؤلفين

[{"name_ar":"Fairouz Ihadjadene ","title_ar":"اعداد","title_en":"Preparation"},{"name_ar":"Katia Berbar","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"Nesrine Benrabah","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

English

المصدر والدورية

اسم المصدر

Multimodal Discourse Analysis of Tourism Promotional Advertisements on Facebook: The Case of Two Travel Agencies in the United Kingdom and Egypt

المحتوى والصفحات

عدد الصفحات

0

كلمات الباحثين

Tourism promotion

إشراف وإعداد

الإشراف

Katia Berbar

الإعداد

Fairouz Ihadjadene , Nesrine Benrabah

الاقتباسات الببليوغرافية