أثر محددات رضا العميل علي الولاء للعلامة التجارية

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

0269f243-b0b2-4b1c-90eb-92b1c6699b63

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1967554_1.pdf

بيانات النشر

ترجمة العنوان

The Effect Of The Determinants Of Customer Satisfaction On Brand Loyalty

ألقاب المؤلفين

[{"name_ar":"رانية المجني","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"سمعان فؤاد المسلم","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

أثر محددات رضا العميل علي الولاء للعلامة التجارية

المحتوى والصفحات

عدد الصفحات

169

ترجمة الملخص

introduction Become a take over on the market in accordance with the present time beset by many difficulties due to changes in the current business environment, the market has become at the mercy of customers do not sellers, which makes customer retention and ensure the continue dsuccess of organizations in them arkets . And therefore must know what are the factors affecting customer satisfaction and then transforming it to a customer loyal to the company .The study was application of the brands mobile phones has also been collecting data from a sample of university students in Damascus.Research hypothesis:• There is a positive significant effect of perceived quality on customer satisfaction for the brand.• There is a positive significant effect of the brand image on the customer satisfaction for the brand.• There is a positive significant effect of pricefairness on customer satisfaction for the brand.• There isa positive significant effect on the perceived quality and customer loyalty for the brand.• There isa positive significant effect of the brand image on the loyalty of the customer for the brand.• There is a positive significant effect on the fairness of price and customer loyalty for the brand.• There is a positive significant effect of customer satisfaction for the brand and customer loyalty for the brand. The results of the research :There is a positive effect between perceived quality and customer satisfaction .There is a positive effect between brand image and customer satisfaction.There is a positive effect between price fairness and customer satisfaction.There is a positive effect between perceived quality and customer loyalty.There is a positive effect between brand image and customer loyalty.There isa positive effect between price fairness and customer loyalty.There is a positive effect between customer satisfaction and customer loyalty

إشراف وإعداد

الإشراف

رانية المجني

الإعداد

سمعان فؤاد المسلم

الاقتباسات الببليوغرافية