دور إدارة العمليات اللوجستية في تحقيق رضا الزبائن: دراسة حالة شركة أراكاس للخدمات الملاحية في مدينة اللاذقية

الموضوعات

إدارة

روابط وملفات

التعريف والنوع

رقم الوثيقة

00a12f4b-684c-4dfe-b893-2f8e55b7bad8

رقم العقد

0

نوع الوسائط

Crawler

نوع المحتوى

الرسائل العلمية

صيغة المصدر

رسائل ماجيستير

نوع الملف

pdf text

أسماء الملفات

1960513_1.pdf

بيانات النشر

ترجمة العنوان

The Impact of operations Logistics Managementserviceson Customer satisfaction"Case study on Orakas Marine Services Company in the city of Latakia"Research is offered for a Master of Business Administration

ألقاب المؤلفين

[{"name_ar":"علي ميا","title_ar":"اشراف","title_en":"Supervision"},{"name_ar":"مظفر عبد اللطيف ياسين","title_ar":"اعداد","title_en":"Preparation"}]

اللغة

Arabic

المصدر والدورية

اسم المصدر

دور إدارة العمليات اللوجستية في تحقيق رضا الزبائن: دراسة حالة شركة أراكاس للخدمات الملاحية في مدينة اللاذقية

المحتوى والصفحات

عدد الصفحات

0

ترجمة الملخص

The aim of this study was to identify logistics management and its concept and to introduce the concept of customer satisfaction, and to analyze the role of logistics operations in achieving customer satisfaction.In order to achieve this, the researcher identified and studied the logistics activities and their impact on customer satisfaction, through a study of the case of Arakas Marine Services Company in Lattakia. The study reached the following:-There is a significant relationship between the role of operations (transport -storage -supply) and customer satisfaction (quality of service) in Arakas Marine Services in Lattakia?-There is a significant relationship between logistics (transport -storage -supply) and customer satisfaction (reduction of time) in Arakas Marine Services in Lattakia?-There is a significant relationship between logistics (transport -storage -supply) and customer satisfaction (cost reduction) in Arakas Shipping Services in Lattakia?The researcher also presented a set of proposals and recommendations that are expected to help the operators of Arakas Shipping Services in Lattakia to win the satisfaction of current and prospective customers.The researcher also presented a set of proposals and recommendations that are expected to help the company's employees to win the satisfaction of existing and prospective customers, the most important of which are:1. The company should pay attention to the pattern of commercial relations with customers to establish an integrated transport network of logistics services.2 -The company must work to follow new procedures that reduce the time of service delivery and be suitable for customers.3 -the need to increase attention to the quality of service provided and the elements that affect them and the continuous improvement of its services.4 -the need to increase attention to logistics management and activities (transport storage supply) because of its importance in reducing cost and reduce time and improve quality.Keywords: logistics, Logistics operations, customer satisfaction, quality of service

كلمات الباحثين

customer satisfaction, Logistics operations,, logistics, quality of service, العمليات اللوجستية, اللوجستيات, جودة الخدمة., رضا الزبائن

إشراف وإعداد

الإشراف

علي ميا

الإعداد

مظفر عبد اللطيف ياسين

الاقتباسات الببليوغرافية